At Giuliano Automotive UK we don’t do ‘ordinary’. Whether it is our patented, unique Power X Clamping System on ALL of our tyre changers, or the ergonomic design and aesthetically-pleasing designs of our new ‘Gen P’ wheel balancer range, we are always looking to be different, through innovation and ingenuity.
And it was a moment of ingenuity that led to our unique phone greeting that customers are welcomed with when calling our office. We have employed a system that will get you straight through to one of our experts; there is no waiting for a call back or overwhelming choice of options.
Monthly Archives: October 2025
So, you’re a busy tyre shop who has always invested in good equipment. You appreciate the value in buying a quality product, and you embrace new technology provided it adds value in terms of capability and longevity. The bias in ratio towards low profile tyres and ‘exotic’ alloy rims you see is increasing every year, and you need to ensure your next purchase prepares you for the future, so what tyre machine do you buy next? This has to be a question that faces so many tyre shop owners and managers, and it is a question we love to have posed to us because we believe we have the ideal solution in the Giuliano SX229 Pro. Let us explain why…
When we first saw the all-new P45 Wheel Balancer, the first thing that came into our heads was “Ray Winstone”! We were all in agreement. The moment the design was unveiled, a knowing look, a gentle smirk, and I think we may have even all uttered the same words under our breath. But what could celebrity Hollywood A-Lister and East End ‘geezer’ Ray Winstone possibly have in common with a Giuliano wheel balancing machine
Important information relating to fitting and removing Run-Flat Tyres (RFTs)
The Run-Flat Tyre, also known as RFT and SST (Self-Supporting Tyre), is a common feature in todays car park, and its effect on the garage equipment manufacturing industry has been one of huge influence. You don’t have to be in the tyre business to have heard of RFTs, they are now a reference most consumers will be familiar with, even if it is not always fully understood. What we will discuss here is the effect they have had on the tyre changer market, having forced a total change of direction on the product and people’s buying habits over the last 2 or 3 decades. When considering a new tyre changing machine the ability to handle RFTs should represent a large part of the decision, but all too often it isn’t. Here we will attempt to shed some light on this and provoke some thought on the crucial aspects of a tyre changer in this day and age.
Despite having a huge presence in the UK market for several decades, Giuliano Automotive, an Italian manufacturer of premium quality garage equipment since 1976, now has a ‘daughter’ company in the UK to provide even greater customer support. Based near Peterborough, Cambridgeshire, the company has extensive premises to house administration, showroom and warehousing. The team are no strangers to the product or the customers, having worked with Giuliano products for many years.