Category Archives: Giuliano Automotive UK Tyre Equipment

As the author of this article, I write with the benefit of 35 years in the tyre industry, specifically in the supporting category of supplying equipment, such as tyre changers and wheel balancers.

I have worked through two very serious economic recessions, both of which had an undoubtedly negative effect on trade, but that came with a kind of ‘safeguard’ that countered the negativity. That safeguard related to the fact that, whilst business was affected, in simple terms, it could have been worse

The first delivery of our new Gen P wheel balancer line arrived today at our Cambridgeshire warehouse. So, when we got a call earlier in the week from Wisbech-based Warman Wheels to say they needed a new balancer, we thought the timing would be pretty good.
But alas, it wasn’t!

Although all of the people and many of the products certainly aren’t new to the UK market, the team at Giuliano Automotive UK made their first ever public appearance under the new guise at the recent Mechanex exhibition at Sandown Park. Being seasoned show-goers, we knew what to expect, and have watched the attendee and nature of their visit change massively over the last 2 or 3 decades. The advent of the internet, online videos, and modern media have all led to shows being perhaps less essential as they once were, and have subsequently become more of a flag-waving exercise rather than having a tangible sales outcome.

At Giuliano Automotive UK we don’t do ‘ordinary’. Whether it is our patented, unique Power X Clamping System on ALL of our tyre changers, or the ergonomic design and aesthetically-pleasing designs of our new ‘Gen P’ wheel balancer range, we are always looking to be different, through innovation and ingenuity.
And it was a moment of ingenuity that led to our unique phone greeting that customers are welcomed with when calling our office. We have employed a system that will get you straight through to one of our experts; there is no waiting for a call back or overwhelming choice of options.

So, you’re a busy tyre shop who has always invested in good equipment. You appreciate the value in buying a quality product, and you embrace new technology provided it adds value in terms of capability and longevity. The bias in ratio towards low profile tyres and ‘exotic’ alloy rims you see is increasing every year, and you need to ensure your next purchase prepares you for the future, so what tyre machine do you buy next? This has to be a question that faces so many tyre shop owners and managers, and it is a question we love to have posed to us because we believe we have the ideal solution in the Giuliano SX229 Pro. Let us explain why…

When we first saw the all-new P45 Wheel Balancer, the first thing that came into our heads was “Ray Winstone”! We were all in agreement. The moment the design was unveiled, a knowing look, a gentle smirk, and I think we may have even all uttered the same words under our breath. But what could celebrity Hollywood A-Lister and East End ‘geezer’ Ray Winstone possibly have in common with a Giuliano wheel balancing machine

Important information relating to fitting and removing Run-Flat Tyres (RFTs)

The Run-Flat Tyre, also known as RFT and SST (Self-Supporting Tyre), is a common feature in todays car park, and its effect on the garage equipment manufacturing industry has been one of huge influence. You don’t have to be in the tyre business to have heard of RFTs, they are now a reference most consumers will be familiar with, even if it is not always fully understood. What we will discuss here is the effect they have had on the tyre changer market, having forced a total change of direction on the product and people’s buying habits over the last 2 or 3 decades. When considering a new tyre changing machine the ability to handle RFTs should represent a large part of the decision, but all too often it isn’t. Here we will attempt to shed some light on this and provoke some thought on the crucial aspects of a tyre changer in this day and age.

Despite having a huge presence in the UK market for several decades, Giuliano Automotive, an Italian manufacturer of premium quality garage equipment since 1976, now has a ‘daughter’ company in the UK to provide even greater customer support. Based near Peterborough, Cambridgeshire, the company has extensive premises to house administration, showroom and warehousing. The team are no strangers to the product or the customers, having worked with Giuliano products for many years.

Over the years, tyre fitting and removal technology (I.e. the common Tyre Changer, Tyre Machine, or Tyre Fitting Machine – depending on your chosen terminology), has evolved incredibly, in line with the rims and tyres upon which they operate, and the vehicles to which those wheel assemblies are fitted. Giuliano Tyre Machines have been at the forefront of this development, with our parent manufacturing company, Giuliano Automotive, being responsible for a large array of ground-breaking and patented technological breakthroughs during the last 50 years.

Undoubtedly one of the most commonly asked questions put to us, the ‘how do I look after my Giuliano Tyre Machine’ request is one we actually love to answer. In any garage, it is a very real but very unfortunate fact that the tyre fitting machine can be the least considered item of equipment when it comes to love and care.

Lifts are a bit more ‘in your face’; you are working under them, there is more of an onus in terms of insurance and Health and Safety, and people just seem more conscious of the need to service vehicle lifts. Similarly, diagnostics products often have to be routinely looked at because maybe they are an MOT item like a gas analyser, or need regular updates and/or calibration. A tyre machine, however, can all too often be neglected.